RESEARCH PAPER
Analysis of methods for communicating advertising resolutions. The case of G8 cities
More details
Hide details
1
Wydział Architektury, Politechnika Poznańska, Polska
Submission date: 2025-02-12
Final revision date: 2025-05-02
Acceptance date: 2025-09-08
Publication date: 2025-12-15
Architektura, Urbanistyka, Architektura Wnętrz 2025;(22)
KEYWORDS
TOPICS
ABSTRACT
Amendments to the Spatial Planning and Development Act concerning landscape protection have empowered municipal councils to adopt advertising resolutions, with the primary objective of ensuring compliance with spatial order principles. While the potential of these documents is undeniable, their practical implementation raises significant legal, eco-nomic, social, and visual controversies. Therefore, this article examines the practical reception of advertising resolutions, focusing on the structural elements (zoning, adaptation periods, definitions) used in selected documents and the methods of their communication, particularly in terms of accessibility and comprehensibility for various stakeholders. The study material consists of eight resolutions or their drafts from Poland’s largest cities, the so-called "G8". By comparing the resolutions of the largest cities, one can closely examine the legislative, social, and administrative challenges encountered in the process of implementing new regulations. The identified and analyzed characteristics of individual documents have been presented in the table. The analysis concludes with the formulation of best practices for effectively communicating resolutions and designing their structural framework. This will be applicable in the context of inevitable amendments and the drafting of new advertising resolutions, for example, for smaller municipalities.