The article is the continuation of the research on the relationship between the exhibition objects and the exhibition space. In the first part, various multimedia solutions used for exhibitions are defined, regardless of the specific nature of different types of exhibitions. In the second part, the article focuses on the solutions used for trade fair and describes them in detail. The role of multimedia, especially now that trade fairs are being cancelled due to COVID-19, begins to play a new important role. New forms of exhibition are introduced, including virtual fairs, where the architecture of the stands and their equipment, in particular multimedia tools, are used to navigate and direct the visitors to exhibition details of a given exhibitor. The research compares the current good design practices with the patterns adopted for virtual fairs.